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    state of the nation

    B2B MarketingBy B2B Marketing

    New ‘Belief in business: state of the nation’ research launched today reveals what society expects of business and why it matters for business success

    Radley Yeldar (RY) has found that nearly four out of five Britons (78%) consider that business has a crucial role to play in building a successful society.

    RY’s 2019 ‘Belief in business: state of the nation’ research, launched today, also found thatnearly half of the population (45%) feels that things are going in the wrong direction in the UK withfewer than a third (29%) feeling optimistic about the years ahead.

    However, these results bring to light the crucial role business can play in creating a positive society.

    RY asked 1,164 UK adults questions such as:

    • Why do you believe in UK businesses?
    • Which institutions do you believe has the most important part to play in society?
    • What behaviours do you need to see to fully believe in a specific business to help build a prosperous, healthy and good society?
    • And lots more

    To see the full findings, download the report now.