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    B2B Marketing

    The 2018 Feefo Consumer Report

    Content, Creative & Campaigns,Strategy and Evolution

    B2B MarketingBy B2B Marketing

    In the past year, the number of consumers checking reviews before making a purchase has increased by 20%. Our report explores the attitudes of a representative sample of 2,000 UK consumers towards online reviews and how they use them.

    Consumers have never been better informed about what they spend their money on, and in just a few clicks of a mouse or taps of a screen, shoppers can compare prices, products and opinions. 

    In the past year, the number of consumers checking reviews before making a purchase has increased by 20%. Our report explores the attitudes of a representative sample of 2,000 UK consumers towards online reviews and how they use them.

    What’s inside?

    • Shopping and research behaviour – how consumers make purchase decisions.
    • Using and leaving online reviews – how feedback influences the decision-making process.
    • Building trust – are consumers worried about fake reviews and what businesses can do to help?
    • The future of online reviews – how technology will have an impact.

    The number one go-to-resource for B2B marketers across the globe