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    B2B Marketing

    The MA Sophistication Index 2016-17

    Marketing Operations and Technology (MarTech)

    B2B MarketingBy B2B Marketing

    Marketing automation (MA) has been adopted by the majority of B2B marketing departments – but using it to its full potential remains a significant challenge for many. This benchmarking report explores current trends in MA and provides a clear pathway for progression, allowing you to turn your MA investment into clear, tangible results.

    • Understand the MA landscape in B2B  
    • Review and evaluate your own levels of MA sophistication 
    • Identify the steps you can take to improve 
    • Deliver powerful marketing results with automation. 

    "Implementing MA for clear strategic reasons right from the start makes a considerable difference to success"

    John Doe

    Contents

    1 – Introduction

    2 – Current MA trends in B2B

    3 – The MA Sophistication Index

    4 – Summary and conclusion 

    The number one go-to-resource for B2B marketers across the globe