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    B2B Marketing

    The MQL is Dead

    Content, Creative & Campaigns,Strategy and Evolution

    B2B MarketingBy B2B Marketing

    In this guide, Drift share why marketers are moving away from MQLs to focus on the conversations that close business – and how you can too.

    B2B marketing is broken. 

    Marketers spend more time counting MQLs than revenue, and sales spends more time chasing bad leads than talking to best-fit accounts. 

    Something’s gotta change.

    In this guide, we share why marketers are moving away from MQLs to focus on the conversations that close business – and how you can too.

    In this book, you’ll learn:

    • The power of real-time marketing and sales
    • How to increase conversions on your website, forms, emails, and videos with Conversational Marketing
    • What conversation-qualified leads (CQLs) are and how they improve your funnel
    • The future of lead processing

    The number one go-to-resource for B2B marketers across the globe