The role of the B2B leader in storytelling

• The challenge of getting the rest of the organisation to understand the importance of storytelling.
• The issues associated with international storytelling. 
• The importance of clear business objectives when telling stories. 
   

"Marketers need to know which story to tell to which customer at which time, particularly in a highly segmented world with multiple decision-makers"

John Doe

Areas of discussion included international storytelling, and the difficulty of telling new brand stories.