B2B MarketingBy B2B Marketing
Once upon a time, marketers struggled to make an impact in the boardroom with statistics alone...
- How to challenge and reposition the board’s thinking.
- How to embody the customer in the boardroom.
- How to make sure these stories go beyond the boardroom and impact the business at every level.
'%3e%3cpath%20d='M13.8202%2015.7317L26.3726%200.882481H17.4859L7.31391%2012.9101V0.866716H0.109375V31.5741H7.31391V18.5376L18.327%2031.5741H27.2137L13.8202%2015.7317ZM43.0985%2019.8618C43.0985%2023.1091%2040.4484%2025.7574%2037.1635%2025.7574C33.8945%2025.7574%2031.2285%2023.1248%2031.2285%2019.8618C31.2285%2016.6145%2033.8786%2013.9662%2037.1635%2013.9662C40.4325%2013.9662%2043.0985%2016.5987%2043.0985%2019.8618ZM49.0018%2019.9721C49.0018%2013.3514%2043.5905%207.97608%2036.9255%207.97608C30.2605%207.97608%2024.8492%2013.3514%2024.8492%2019.9721C24.8492%2026.5928%2030.2605%2031.9682%2036.9255%2031.9682C43.6064%2031.9682%2049.0018%2026.6086%2049.0018%2019.9721ZM69.2665%2019.8618C69.2665%2023.1091%2066.6164%2025.7574%2063.3315%2025.7574C60.0625%2025.7574%2057.3965%2023.1248%2057.3965%2019.8618C57.3965%2016.6145%2060.0467%2013.9662%2063.3315%2013.9662C66.6006%2013.9662%2069.2665%2016.5987%2069.2665%2019.8618ZM75.1698%2019.9721V0.03125H68.6001V9.31598C66.9497%208.46475%2065.0771%207.99184%2063.0935%207.99184C56.4285%207.99184%2051.0172%2013.3672%2051.0172%2019.9879C51.0172%2026.6086%2056.4285%2031.984%2063.0935%2031.984C69.7744%2031.9682%2075.1698%2026.6086%2075.1698%2019.9721ZM93.3875%2023.4086C93.3875%2025.584%2091.1341%2026.514%2090.2454%2026.514H86.4686C85.0721%2026.514%2083.8026%2025.4421%2083.8026%2023.8027C83.8026%2022.1633%2085.0245%2021.1071%2086.9288%2021.1071H93.3875C93.3875%2022.5101%2093.3875%2022.7465%2093.3875%2023.4086ZM99.6399%2024.2756V15.2904C99.6399%2015.2904%2098.3227%208.22829%2089.3567%208.22829C81.7555%208.22829%2080.8827%209.30021%2080.8827%209.30021V14.2657C80.8827%2014.2657%2082.6759%2013.5879%2088.1507%2013.5879C93.6255%2013.5879%2093.2288%2017.0086%2093.2288%2017.0086C93.2288%2017.0086%2077.4391%2014.7544%2077.4391%2024.2756C77.4391%2024.2756%2077.5026%2031.9682%2088.2618%2031.9682C99.021%2031.9682%2099.6399%2024.2756%2099.6399%2024.2756ZM116.048%2019.9406L125.046%209.30021H116.572L109.368%2017.8283V0.03125H102.798V31.5899H109.368V22.5731L116.985%2031.5899H125.871L116.048%2019.9406Z'%20fill='white'%3e%3c/path%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_8439_41261'%3e%3crect%20width='126'%20height='32'%20fill='white'%3e%3c/rect%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M110.29%2012.8577L104.642%2018.0006L110.29%2023.1434V26.1148H110.117L101.703%2018.5148V25.7148H99.282V3.88627H101.703V17.5434L110.117%2010.0006H110.347V12.8577H110.29ZM0.15625%2025.7148H12.6046V23.2577H2.69203V4.62913H0.15625V25.7148ZM21.2493%2010.0006C17.4456%2010.0006%2013.9301%2013.0863%2013.9301%2018.0577C13.9301%2022.8577%2017.0998%2026.0577%2021.7103%2026.0577C23.7274%2026.0577%2025.6293%2025.5434%2027.3582%2024.3434V21.7148C25.5716%2023.2006%2023.6122%2023.8291%2021.8256%2023.8291C19.0593%2023.8291%2016.6388%2022.1148%2016.4083%2018.972H28.0498C28.0498%2018.6863%2028.165%2018.0006%2028.165%2017.7148C28.1074%2012.6291%2024.9953%2010.0006%2021.2493%2010.0006ZM21.2493%2012.172C23.3816%2012.172%2025.6293%2013.5434%2025.6869%2016.8577H16.3506C16.5235%2014.2863%2018.483%2012.172%2021.2493%2012.172ZM62.2251%2010.0006C60.1504%2010.0006%2058.652%2011.0863%2057.7875%2012.6863C57.0383%2010.972%2055.6551%2010.0006%2053.4652%2010.0006C51.5633%2010.0006%2050.1226%2011.0863%2049.3157%2012.572H49.2005L48.9123%2010.2863H47.0105V25.7148H49.4886V16.0006C49.4886%2014.1148%2050.6412%2012.3434%2052.8312%2012.3434C54.9059%2012.3434%2055.828%2013.5434%2055.828%2015.772V25.7148H58.3062V15.8291C58.3062%2014.0577%2059.5164%2012.3434%2061.5912%2012.3434C63.7235%2012.3434%2064.6456%2013.5434%2064.6456%2015.772V25.7148H67.1238V15.4291C67.1814%2012.2291%2065.6254%2010.0006%2062.2251%2010.0006ZM77.1516%2010.0006C73.4632%2010.0006%2070.0053%2013.0863%2070.0053%2018.0577C70.0053%2022.9148%2073.4632%2026.0577%2077.1516%2026.0577C79.4569%2026.0577%2081.6469%2024.972%2082.8571%2022.8577H82.9147L83.2029%2025.7148H85.22V10.2863H83.2029L82.9147%2013.1434H82.8571C81.7045%2011.0863%2079.5145%2010.0006%2077.1516%2010.0006ZM77.6127%2012.2863C80.5519%2012.2863%2082.7418%2014.6291%2082.7418%2018.0006C82.7418%2021.372%2080.5519%2023.7148%2077.6127%2023.7148C74.7311%2023.7148%2072.4835%2021.4291%2072.4835%2018.0006C72.4835%2014.572%2074.7311%2012.2863%2077.6127%2012.2863ZM95.7665%2010.1148C94.441%2010.1148%2092.3663%2010.7434%2091.3289%2012.7434L91.0984%2010.2863H89.1389V25.7148H91.6171V16.8577C91.6171%2013.3148%2094.4986%2012.172%2096.9191%2012.6863V10.2291C96.4581%2010.172%2096.1699%2010.1148%2095.7665%2010.1148ZM43.8407%209.94342H43.6678L37.1555%2016.3434L30.7008%209.94342H30.5279V13.0291L35.5418%2018.0006L30.5279%2022.9148V26.0577H30.7008L37.0979%2019.6577L43.6102%2026.1148H43.8407V22.972L38.8268%2018.0006L43.8407%2012.972V9.94342ZM111.5%204.0577V3.71484H114.093V4.0577H112.998V6.62913H112.595V4.0577H111.5ZM115.361%203.71484L116.456%206.17199L117.551%203.71484H118.07V6.62913H117.782V4.17199L116.687%206.57199H116.341L115.246%204.17199V6.57199H114.9V3.71484H115.361Z'%20fill='white'%3e%3c/path%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_8439_41272'%3e%3crect%20width='118'%20height='32'%20fill='white'%3e%3c/rect%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
'%3e%3cpath%20d='M64.9318%208.07975L64.8333%208.03089C64.8333%208.03089%2063.7744%207.56677%2062.9618%208.42173L62.8633%208.51944L64.5378%209.32555L64.9318%208.07975ZM72.615%2017.2156C72.615%2017.2156%2071.8763%2018.5103%2071.5561%2018.9988C71.236%2019.4874%2070.2017%2019.7805%2069.3152%2019.3652C68.9212%2019.1698%2065.1042%2016.9714%2063.6513%2017.0935C56.2882%2017.7286%2054.2936%2014.724%2054.0473%2014.4553C53.801%2014.1866%2053.3578%2014.3088%2053.6779%2014.8462C55.3032%2017.582%2060.056%2018.8523%2060.056%2018.8523C61.3119%2021.8324%2061.4596%2023.9332%2061.4596%2023.9332C60.2283%2022.9805%2058.8986%2022.1744%2057.4703%2021.5149C53.6779%2018.9988%2047.7678%2015.8721%2039.6167%2013.9179C40.0846%207.49349%2043.3598%20-1.76452%2058.603%200.409524C58.603%200.409524%2061.6566%200.898071%2063.7006%202.31486C63.7006%202.31486%2063.208%202.82784%2062.5678%203.46296C61.9275%204.09807%2062.6416%204.51334%2062.6416%204.51334L65.8676%207.02937C65.9169%208.34845%2065.9661%208.7393%2066.9758%209.93624C67.9854%2011.1332%2071.9009%2015.2126%2072.418%2015.75C73.0337%2016.3607%2072.615%2017.2156%2072.615%2017.2156ZM37.4496%204.70876C36.637%208.00646%2036.7109%2010.9133%2037.1295%2013.3561C36.3661%2013.2095%2035.5781%2013.063%2034.7901%2012.9408C18.0939%2010.2538%2013.0456%2018.4126%2014.9911%2025.0324C9.47493%2027.0843%204.27892%2029.4538%200.117188%2031.7744C6.6676%2016.1652%2020.9258%202.43701%2032.9431%200.653799C36.8586%200.0919667%2037.9668%202.63242%2037.4496%204.70876Z'%20fill='white'%3e%3c/path%3e%3cpath%20d='M39.7546%2018.9451C46.2558%2018.4321%2052.4122%2019.0916%2057.485%2021.4855C53.6927%2018.9695%2047.7825%2015.8428%2039.6315%2013.8886C39.4591%2016.1359%2039.6315%2018.0168%2039.7546%2018.9451ZM38.8188%2019.0428C31.5296%2019.7267%2022.9107%2022.0718%2014.9812%2025.0275C13.0358%2018.4077%2018.0594%2010.2489%2034.7802%2012.9359C35.5929%2013.058%2036.3563%2013.2046%2037.1197%2013.3512C37.5137%2015.6718%2038.2278%2017.6015%2038.8188%2019.0428Z'%20fill='white'%3e%3c/path%3e%3cpath%20d='M136.511%2016.5542L138.777%2011.0824L141.042%2016.5542H136.511ZM137.102%206.63663L129.788%2023.6382H133.605L135.157%2019.8519H142.347L143.899%2023.6382H147.814L140.525%206.63663H137.102ZM89.8455%2012.6214C89.8455%2014.087%2088.7373%2015.1863%2086.8658%2015.1863H83.8861V9.98319H86.7919C88.6881%209.98319%2089.8455%2010.887%2089.8455%2012.5481V12.6214ZM87.0874%206.63663H80.0938V23.6382H83.8615V18.5328H86.718C90.5596%2018.5328%2093.6625%2016.4809%2093.6625%2012.5481V12.4992C93.6625%209.03053%2091.1999%206.63663%2087.0874%206.63663ZM114.176%208.51754C112.378%2010.2519%20111.467%2012.4748%20111.467%2015.0641C111.467%2017.6779%20112.353%2019.8519%20114.126%2021.5862C115.899%2023.2962%20118.116%2024.1511%20120.726%2024.1511C123.829%2024.1511%20126.242%2023.2229%20127.917%2021.3908L128.015%2021.2931V13.4763H120.554V16.6275H124.444V19.8275C123.435%2020.4137%20122.179%2020.7313%20120.701%2020.7313C119.175%2020.7313%20117.845%2020.2183%20116.786%2019.1924C115.727%2018.1664%20115.185%2016.774%20115.185%2015.0885C115.185%2013.3786%20115.752%2011.9862%20116.835%2010.9603C117.943%209.90991%20119.322%209.39693%20120.972%209.39693C121.834%209.39693%20122.598%209.49464%20123.238%209.71449C123.829%209.90991%20124.444%2010.2519%20125.06%2010.7649L127.153%208.15113C126.045%207.19846%20124.075%205.92823%20120.775%205.92823C118.19%205.9038%20115.973%206.78319%20114.176%208.51754ZM100.164%2016.8229H107.551V13.5007H100.164V9.95876H109.349V6.63663H96.4205V23.6382H109.472V20.316H100.164V16.8229Z'%20fill='white'%3e%3c/path%3e%3c/g%3e%3cdefs%3e%3cclipPath%20id='clip0_8439_41265'%3e%3crect%20width='148'%20height='32'%20fill='white'%3e%3c/rect%3e%3c/clipPath%3e%3c/defs%3e%3c/svg%3e)
