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    B2B Marketing

    The technology test

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    B2B MarketingBy B2B Marketing

    This document contains the comments and conclusions of the roundtable, covering elements such as:

    • Using storytelling to get the c-suite on board
    • Working successfully with the IT department
    • The management of tech deployment.

    "There needs to be a process of continuing communication to get people onboard and engaged"

    John Doe

    Areas of discussion included working with sales and external vendors effectively.

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