The top excuses to NOT use marketing automation

Marketing automation is one of the most talked-about types of tech in the profession, yet when you ask time-strapped marketers if they’re using it, there are plenty reasons why they can’t or won’t take the leap.

From “I’m too busy” to “We’re only a small team”, or “We already have automation functionality within our email platform – I think!”,the list of reasons goes on and on. But how many of these are simply excuses? And when is the hesitation understandable?

This bite-sized guide from Force24 explores the top reasons why marketers feel they shouldn’t be using automation,before quashing this negativity and helping you turn these apparent obstacles into opportunities.

52% of CMOs expect marketing candidates to have a proven track record in automation principles. So if you’re not yet on board with the movement, you could be getting left behind.

What you’ll learn from this document:

• Exactly what marketing automation is.
• The 8 most popular reasons why people DON’T benefit from marketing automation.
• The type of organisations that DO experience benefits.
• The important questions to ask to determine whether you should or shouldn’t be using the technology.
• A summary of the buessin benefits of automation
• How the use of marketing automation can enhance your own CV

Download the bite-sized guide now.