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    B2B Marketing

    The winning habits of successful B2B brands

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    B2B MarketingBy B2B Marketing

    Part four of the 2013 Buyersphere reportIn the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers - so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process.In particular, the research investigates:Familiarity with the brand before the buying processMethods and frequency of communicationPersonality and direct, human engagementDifferentiation by product, price and location

    Part four of the 2013 Buyersphere report

    In the 1980s Stephen Covey wrote about The 7 Habits of Highly Effective People. The Buyersphere Report is a great opportunity to reinterpret this approach for marketers – so we aim to uncover the habits that distinguish the successful B2B suppliers from the also-rans who invested the time and effort in the prospect but were ultimately discarded before the end of the buying process.

    In particular, the research investigates:

    • Familiarity with the brand before the buying process
    • Methods and frequency of communication
    • Personality and direct, human engagement
    • Differentiation by product, price and location


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