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    Whitepaper - Global search engine optimisation

    B2B MarketingBy B2B Marketing

    The challenges of introducing a new international site extend beyond the logistics of creating new web content. While the internet is a global space, different nationalities behave in different ways online. Smart businesses need to understand their target markets, and that begins by understanding international search. By Katie Saxon & Susan Hallam, Hallam Communications

    The challenges of introducing a new international site extend beyond the logistics of creating new web content. While the internet is a global space, different nationalities behave in different ways online. Smart businesses need to understand their target markets, and that begins by understanding international search. By Katie Saxon & Susan Hallam, Hallam Communications