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    Whitepaper - Measuring success on twitter

    B2B MarketingBy B2B Marketing

    Experts proclaim that twitter has changed the media and business communications landscapes irrevocably,and predict the end of traditional media and marketing methods. Whether or not this will prove to be the case, the fact remains that twitter, as revolutionary as it may be forproviding open access to individuals to publish and promote their views, is a communications channel.

    Experts proclaim that twitter has changed the media and business communications landscapes irrevocably,and predict the end of traditional media and marketing methods. Whether or not this will prove to be the case, the fact remains that twitter, as revolutionary as it may be for
    providing open access to individuals to publish and promote their views, is a communications channel.