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    B2B Marketing

    Whitepaper - Printed literature is still an important part of technology marketing

    Content, Creative & Campaigns

    B2B MarketingBy B2B Marketing

    It is often assumed that when targeting a highly technical audience, electronic materials are the best medium and that printed literature no longer has any value. This whitepaper shows that print is still valued by a technical audience.

    It is often assumed that when targeting a highly technical audience, electronic materials are the best medium and that printed literature no longer has any value. This whitepaper shows that print is still valued by a technical audience.

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