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    Whitepaper - Re-inventing the trade show as a sales event

    B2B MarketingBy B2B Marketing

    This whitepaper argues that trade fairs have lost focus as events for people who want to do business, with many exhibitions these days being too large, expensive and impersonal. EasyFairs presents a new model for a low cost, environmentally friendly exhibition is robust and viable whatever the economic conditions.

    This whitepaper argues that trade fairs have lost focus as events for people who want to do business, with many exhibitions these days being too large, expensive and impersonal. EasyFairs presents a new model for a low cost, environmentally friendly exhibition is robust and viable whatever the economic conditions.