Whitepaper - Technology and the evolution of the marketing agency

B2B Marketing14 February 2013By B2B Marketing

Back in 1975, Gordon Moore, one of the founders of Intel, observed the performance of personal computers was doubling every 18 months. This so-called ‘Moore’s Law’ has provided, during our lifetimes, the foundation for one of the most significant and rapid developments in human history: the digital revolution. By 2013, this digital revolution has transformed the way B2B marketers use technology and many marketers and their agencies are struggling to make sense of it all. In this paper we offer a way forward.