Sage releases Christmas video ad celebrating small businesses

Sage has launched its first ever digital Christmas ad campaign together with a nationwide prize draw to reward businesses that make a positive impact on their communities.

The video-led campaign highlights the hard work people in small businesses endure for their customers, particularly over the holiday season.

With heart-felt appreciation, the ad tells the story of a mother who is unable to celebrate Christmas with her family each year due to the demands of running a business. 

But this year, with a trail of fairy lights and a candle-lit dinner, her family bring Christmas to her office to celebrate together.    

Sage’s VP of brand, Van Diamandakis, explained the inspiration behind it: “This festive season is a time of celebration – especially for the people, values, and traditions that matter to us. But so often, hard-working small business owners have to sacrifice time with family and friends to stay open. 

“We want to take the opportunity to shine a light on the business builders who work tirelessly to make other people’s holidays so special that they miss out on their own.”

The prize draw asks the public to nominate a small businesses who will be gifted £5,000/$5,000 by Sage.

The campaign – which was produced in partnership with US agency Pereira & O’Dell – will run from 7 December – 7 January across social channels with the hashtag #ThereForUs.