Social marketing rises by 65 per cent

B2B brands using social has risen by 65.7 per cent in three years, according to a new infographic by GoodData

Only 18.3 per cent of B2B brands utilised social media marketing in 2010, compared to 84 per cent today.

LinkedIn is the most popular B2B social network, followed by Twitter, Facebook, Youtube and lastly Google+.

Meanwhile, 85 per cent of brands use social media for business exposure, 68 per cent to increase traffic and 65 per cent for marketplace insights.