The B2B Marketing Awards 2022 shortlist announced!

1. Best multichannel campaign

• 'CoStar: The data that makes the difference' by Earnest
• 'Experience makers: The book club' for Adobe, by Agent3
• 'Feel the impulse of the next generation' for CUPRA UK, by Graymatter REPLY
• 'It’s not x. It’s y' by Bray Leino
• 'Long Live the XLA' by True
• 'Power drive: The game' by Sharper B2B Marketing
• 'Powerline at COP26' by Bray Leino
• 'Profit hunter: Tech shark' by Gravity Global
• 'Rhyme and Reason – Poetry and the law' by Addleshaw Goddard

2. Best use of direct mail

• 'Cloud senses' by Sharper B2B Marketing
• 'Green IT' for Lenovo, by twogether
• 'It's slice to meet you!' by durhamlane
• 'Our risk, your reward.' by Torpedo
• 'Royal Mail 'Open door' boxes' by The Creative Consultancy
• 'Take me to the edge' for Lenovo, by TBT Marketing

3. Best use of live, digital and/or hybrid events marketing

• 'Anaplan's annual partner AKO event' for Anaplan, by Velo
• 'CX Circle London' by Contentsquare
• 'Data makes us human' by Capgemini
• 'Energia, fly the future' by Gravity Global
• 'Experience makers: Virtual book club' by Agent3
• 'Profit Hunter: Tech Shark' by Gravity Global
• 'UK hybrid CX circle 2022' by Contentsquare

4. Best public relations or communications campaign

• 'Beyond the headlines' by IRI
• 'Blank Canvas' for LinkedIn and Inside Out, by Fight or Flight
• 'Dress release' for Roland DG, by Fight or Flight
• 'John Guest: 60 years of trust' for Reliance Worldwide Corporation (RWC), by Milestone Creative
• 'The worst ad campaign' for Bango, by Wildfire

5. Best use of creative

• 'Action, not just words.' by Korn Ferry
• 'Airbus: The world is a beautiful place' by Gravity Global
• 'Lu Ban' by MarketAxess and Darling Agency
• 'Profit hunter: Tech shark' by Gravity Global
• 'Race to zero' by Intuit QuickBooks
• 'Rhyme and reason – Poetry and the law' by Addleshaw Goddard
• 'The delightful balance' by Stein IAS
• 'Ultimate sidekick' for DHL Supply Chain, by Upp B2B
• 'Workplace from Meta: Life on the frontline' by Harvard

6. Best use of digital techniques or technologies

• 'Energia, fly the future' by Gravity Global
• 'Game hub' for Dell Technologies, by twogether
• 'Long Live the XLA' by True
• 'Noisy innovation: What if?' by DAC Beachcroft
• 'Profit hunter: Tech Shark' by Gravity Global
• 'Race to zero' by Intuit QuickBooks
• 'Sound advice' for Sage, by twogether

7. Best use of social media or influencer marketing

• '#DellTogether' for Dell Technologies, by OST
• 'Building a 3 million strong ready-to-tap talent community' by L&T Technology Services
• 'Profit hunter: Tech shark' by Gravity Global
• 'ReadyForAnything campaign' for Bosch Professional, by Clear B2B Marketing & PR Ltd
• 'Release the spirit for Mizkan' by Omne
• 'Ultimate Sidekick' by DHL Supply Chain

8. Best use of content marketing

• 'Electric moments' by LeasePlan UK
• 'Going global: How one B2B company wrote the book to stand out from the crowd' by Oban International
• 'It’s time to expect more' by Eulogy and Virgin Media O2 Business
• 'Profit hunter: Tech shark' by Gravity Global
• 'Race to zero' by Intuit QuickBooks
• 'Sage People’s ‘HR in 2030’ report' for Sage People, by Velo
• 'Sound advice' for Sage, by twogether
• 'The art of cells' by Transiris
• 'The new equation' by PwC UK
• 'The story of firsts – Cloud builders career stories' by April Six

9. Best use of customer insight

• 'ABM on first name terms' for 02 Business, by The Marketing Practice
• 'Global 1:1 ABM program' for Hitachi Vantara, by twogether
• 'LSEG: Workplace without limits' for LSEG, by alan. agency
• 'Supercharge your success ' for Arden University, by Really B2B
• 'The art of cells'  by Transiris
• 'You don't know Philly' by Jellybean

10. Best use of thought leadership

• 'BRITA H2O: Home to office' by Speed
• 'Building a fresh perspective' by Civica
• 'Electric moments' for LeasePlan UK, by Gravity Global
• 'Hubbub – Creative that distracts' by Transmission
• 'OPEN by {Default}' for Finastra, by Silver Agency
• 'Radical capital' by Bidwells & Blackstock
• 'Work2035: The born digital effect' for Citrix, by Man Bites Dog

11. Best limited-budget campaign

• 'Dress release' for Roland DG by Fight or Flight
• 'Halloween horror classics' by Sharper B2B
• 'Lightbulb list' by Deloitte 368
• 'Mobilising our communities to achieve more together' for Data and Tech Aid (D.A.T.A.), by Challenge Marketing
• 'Radical capital' by Bidwells & Blackstock
• 'Red diesel countdown: Ensuring Adler and Allan customers were prepared for significant legislation changes' by Adler and Allan

12. Most commercially successful campaign

• 'Global 1:1 ABM program' for Hitachi Vantara, by twogether
• 'Halloween horror classics' by Sharper B2B
• 'How BT reconnected with the UK's small and medium businesses by being all business. No Drama.' for BT Enterprise, by Now
• 'IRIS time to grow campaign' for IRIS Software Group, by The Think Tank
• 'Long Live the XLA' by True
• 'Panasonic TOUGHBOOK partner deal registration incentive FY21' by Miramar Communications
• 'Smart marketing for smart manufacturing' by Stein IAS

13. Best sales enablement initiative

• 'A virtual tour of the Tilburg Dell campus' for Dell Technologies, by Silver Agency
• 'Amazon aggregators' by Sharper B2B
• 'ASMI – A home grown, AI/ML platform for sales enablement' by Tata Communications
• 'Game hub' for Dell Technologies, by twogether
• 'Meet versius' – A pioneering buyer experience' by Bridge
• 'The honest machine guide' by Omne
• 'Turn up the power of pizza' by Omne

14. Best use of account-based marketing (ABM)

• 'ABM beyond the 3 Rs' for ServiceNow, by The Marketing Practice
• 'Extraordinary connections' for Colt Technology Services, by OneGTM
• 'Global 1:1 ABM program' for Hitachi Vantara, by twogether
• 'Hello. Is it me you're looking for?' for Sorted, by Ice Blue Sky
• 'One layer for all the difference' for Applaud, by Digital Radish
• 'Rethink the speed of change' for Avanade, by Really B2B
• 'Software AG – Seamless is more' by Transmission

15. Best brand initiative

• 'Advanced IT Services identity launch' by Advanced
• 'Airbus: The world is a beautiful place' by Gravity Global
• 'It’s not x. It’s y' by Bray Leino
• 'Long Live the XLA' by True
• 'Profit hunter: Tech shark' by Gravity Global
• 'Race to zero' by Intuit QuickBooks
• 'Rhyme and reason – Poetry and the law' by Addleshaw Goddard
• 'Software AG - Seamless is more' by Transmission
• 'Working wonders' by Earnest
• 'Workplace from Meta: Life on the frontline' by Harvard

16. Best purpose driven or social responsibility programme

• 'Brookfield Properties Partner to Empower Purpose' by Brookfield Properties
• 'Finding the right fit for Red Wing' by Fifth Ring
• 'Lead the change for #FairKitchens' by Omne
• 'Mobilising our communities to achieve more together' for Data and Tech Aid (D.A.T.A.), by Challenge Marketing
• 'Profit hunter: Tech shark' by Gravity Global
• 'Race to zero' by Intuit QuickBooks
• 'Sustainable cities index 2022: Prosperity beyond profit' for Arcadis, by Man Bites Dog
• 'Why Salesforce and Merkle B2B should win' by Merkle B2B

17. Best product launch campaign

• 'Dress release' for Roland DG, by Fight or Flight
• 'Engineering adhesives for the modern world' by Gravity Global
• 'Feel the impulse of the next generation' for CUPRA UK, by Graymatter REPLY
• 'It’s the end of the weld.' by Gravity Global
• 'Long Live the XLA' by True
• 'Lu Ban' by MarketAxess and Darling Agency
• 'Profit Hunter: Tech Shark' by Gravity Global
• 'SharkBite: The fitting with more bite ' for Reliance Worldwide Corporation (RWC) by Milestone Creative

18. Best demand or lead generation campaign

• 'Energia, fly the future' by Gravity Global
• 'Green IT' for Lenovo, by twogether
• 'Halloween horror classics' by Sharper B2B
• 'Netting new logos, the ServiceNow way' for ServiceNow, by The Marketing Practice
• 'Profit hunter: Tech shark' by Gravity Global
• 'Recognise the extraordinary' for M&S Corporate Gifts, by Really B2B
• 'SME Q2 segmented offers' by Bupa
• 'Software AG – Seamless is more' by Transmission
• 'Time to grow' for IRIS Software Group, by The Think Tank

19. Best customer engagement initiative

• 'Experience makers: Adobe Virtual book club' by Agent3
• 'Game hub' for Dell Technologies by twogether
• 'Race to zero' by Intuit QuickBooks
• 'Rewards club' for Lenovo by twogether

20. Best channel marketing initiative

• 'Digital destination of value' for Equinix, by OneGTM
• 'Game hub' for Dell Technologies by twogether
• 'Panasonic TOUGHBOOK partner deal registration incentive FY21' by Miramar Communications
• 'Project lighthouse' by Purechannels – The Channel Agency
• 'Rewards club' for Lenovo by twogether
• 'The $0.5 billion engine: Growing a channel from the ground up' for Verizon, by The Marketing Practice
• 'Work smarter campaign for softcat and Samsung' by Differentiated

21. Best SME-targeted campaign

• 'Energia, fly the future' by Gravity Global
• 'Raise your game' by twogether
• 'Sound advice' for Sage by twogether
• 'Vodafone Business: Becoming a SME champion' for Vodafone Business, by Ogilvy
• 'Where greatness happens' by bbp

22. Best corporate decision-maker-targeted campaign

• 'A blueprint for cracking the c-suite' for ServiceNow, by The Marketing Practice
• 'Choose carton' for Tetra Pak, by Brands2Life
• 'Extraordinary connections' for Colt Technology Services, by OneGTM
• 'Our risk, your reward' by Torpedo
• 'Supercharge your success' for Arden University, by Really B2B

23. Best international campaign

• 'Dress release' for Roland DG, by Fight or Flight
• 'Euros 2020 wallchart' by Sharper B2B Marketing
• 'Industries of the future' by Schneider Electric
• 'Profit hunter: Tech shark' by Gravity Global
• 'Race to zero'  by Intuit QuickBooks
• 'Sustainable cities index 2022: Prosperity beyond profit' for Arcadis, by Man Bites Dog

24. B2B marketing team of the year

• ADP ESI Marketing Team
• Advanced People Management
• The Demica Marketing Team
• DHL Supply Chain
• Kalibrate
• LeasePlan UK Marketing Team
• Markel Marketing Team of the Year
• UPP Marketing and Communications Team

25. B2B marketer of the year

• Maria Winn, CMO, Mitie
• Matt Allen, business development and marketing director, Bidwells
• Moria Fredrickson, senior director Lumen creative, Lumen Technologies
• Neill Emmett, head of marketing, LeasePlan UK
• Sara Yeh, senior email marketing manager, Atlassian

26. Specialist B2B agency of the year

• Stein IAS
• Brands2Life
• Clarify
• Fight or Flight
• BCM
• Harvard
• Intermedia Global
• Man Bites Dog
• Omne
• Somersault Agency
• Vested

27. B2B marketing agency of the year

• Transiris
• Earnest
• Digital Radish
• Rooster Punk
• The Marketing Practice
• Transmission
• MOI Global
• Twogether

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