Top 50 most in-demand UK employers

Google remains top of LinkedIn's third annual InDemand ranking, a list of the most attractive employers to the social networks 17 million UK members.

John Lewis came in second place, climbing three places since 2013, followed by Apple and BP, both dropping one place since last year. In fifth place is the BBC which climbed two spots. 

Twelve brands with a B2B offering feature in the top 20, including Microsoft (7th), BAE Systems (15th) and British Airways (20th). 

For B2B marketers this list is a stark reminder of the growing importance of good company culture and employee benefits for attracting and keeping talent. Marketing teams need to ensure both employees and potential candidates are aware of what their company can offer them.

Pierre Berlin, senior director of LinkedIn Talent Solutions EMEA, commented on the findings: “The latest InDemand rankings feature a good deal of movement, with interest in the retail and construction and engineering industries in particular on the up. The competition for UK talent, both domestically and overseas, has never been fiercer, and it is no surprise that those brands investing in their employer brand are reaping the rewards.”

Here's the top 50:

1.    Google

2.    John Lewis

3.    Apple

4.    BP

5.    BBC

6.    Shell

7.    Microsoft

8.    Unilever

9.    Marks and Spencer

10.  Burberry

11.  ITV

12.  ASOS.com

13.  Amazon

14.  AMEC

15.  BAE Systems

16.  Harrods

17.  Carillion

18.  Rolls-Royce

19.  Goldman Sachs

20.  British Airways

21.  The Walt Disney Company

22.  GSK

23.  Atkins

24.  McKinsey & Company

25.  J.P. Morgan

26.  Jaguar and Land Rover

27.  Diageo

28.  Accenture

29.  Selfridges

30.  Sainsburys

31.  Procter & Gamble

32.  Deloitte

33.  IBM

34.  Virgin Media

35.  Tesco PLC

36.  Oracle

37.  Arup

38.  AstraZeneca

39.  L’Oréal

40.  Bloomberg LP

41.  Kier Group

42.  Sky

43.  Virgin Atlantic Airways

44.  Cisco

45.  Waitrose

46.  GE

47.  Nestle

48.  Pfizer

49.  Arcadia Group

50.  Petrofac 

These rankings were calculated based on analysis of 35 billion interactions between the four million companies on LinkedIn and the network's 322 million global members.