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    B2B Marketing

    Annabel Rake, CMO for the UK and North & South Europe at Deloitte

    Deloitte's Annabel Rake lifts the lid on how marketers can successfully navigate change and why a 'good' CMO is an agile one.

    Strategy and Evolution
    If anyone knows what it takes to become a stand-out marketer, it’s Deloitte’s Annabel Rake. She joins Editor-in-Chief, Joel Harrison, to reveal what success looks like and how to keep pace with never-ending change.

    Across this 3 part video series, she touches on:

    – How marketing operates at Deloitte and how it has evolved with the current B2B market.

    – Her biggest challenge as CMO is one of the largest professional services firms.

    – What she finds to be the biggest opportunity for B2B marketers in today’s competitive landscape. 

    Video 1 of 3 of the CMOs in Profile with Annabel Rake:

    The Propolis “CMOs in profile” are insight-packed video interviews with Chief Marketing Officers from some of B2B’s biggest and most innovative organizations. Each full-length interview is exclusively available to Propolis members.

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