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    B2B Marketing
    Where to start when establishing a CX programme image
    Customer Experience

    B2B Marketing

    Where to start when establishing a CX programme

    , Paul Hague, author, B2B Customer Experience: A practical guide to delivering exceptional CX , Ali Rayl, VP customer experience, Slack , Nicole Zimmermann, head of customer and marketing global payments, Western Union , Chris Adlard, experienced CX and marketing leader , Martin Häring, CMO, Finastra ,
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