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    B2B Marketing

    Apple readies iPhone5

    Apple’s famous launch event invitations are being sent to the tech press, ahead of next week’s expected iPhone5 launch event.

    The usual levels of excitement and predictions have punctuated the run up to the event, with wise money being on the launch of the new iPhone being accompanied by the arrival of a new version of iOS, as well as the possible announcement of a smaller version of the iPad.

    In customary Apple style the company are saying nothing, allowing everyone else to do marketing on its behalf, ahead of what is widely regarded as one of the most exciting days in the tech-lovers’ calendar.

    The launch event will be taking place in San Francisco on 12 September.

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