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    B2B Marketing

    Community Index

    The Propolis Community Index

    The Propolis Community Index gives marketing leaders access to real-time B2B marketing performance metrics through one dedicated, easy-to-use dashboard.

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    Equip Yourself With The Right Metrics To Make More Informed, Data-Driven Decisions

    See in an instant how your organization measures up in terms of budgets, ROI, customer attrition, and team structure compared to your own sector and our wider global B2B community. Unlock crucial data and insights to track both key strengths and areas for improvement, and compare your marketing function’s performance against your peers.
    A marketing team reviewing benchmark data together

    Real-Time B2B Marketing Data Segmented By Three Key Dashboards

    • The Community Index
    • Customer Growth & Attrition
    • Budget, Spend & ROI
    • Resourcing and Organization Structure

    Customer Growth & Attrition

    Metrics include: “Average customer tenure in years”, “Percentage change in fees to customers in current year”, and more.

    Budget, Spend & ROI

    Metrics include: “Marketing budget as percentage of revenue target”, “How marketers are spending their budget by individual activity”, and more.

    Resourcing and Organization Structure

    Metrics include: “Expected change in headcount in the last 6 months”, “The average annual attrition rate in marketing teams”, and more.

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    Pinpoint Key Areas Of Development Across Your Marketing Team

    Our data is continuously gathered from 1,000+ CMOs and marketing leaders from $20m+ businesses in the UK and US, across five major B2B sectors using an independent and anonymous research process. The Propolis Community Index empowers you with the high-quality, accurate B2B metrics you need to confidently make informed, data-driven decisions to justify your future marketing spend and strategic planning.

    Key B2B Sectors

    Marketing leader contributions

    Year-on-Year Comparisons And Analysis

    Sector Specific Data

    Region Specific Data

    Understand how your customer growth and attrition rates measure up against your peers to reveal key areas for improvement or focus.

    Side-by-Side Comparisons

    Pinpoint key areas for development across your marketing teams by seeing how your team structure, size, regional split and attrition compares to similar marketing functions across your own sector and the wider B2B community

    Our Commitment to Privacy

    Rest assured, no other organizations will have access to your company's personal data.

    NEW: Insights from the Propolis Community Index: A Full Year of B2B Marketing Metrics

    Featuring extensive data on B2B marketing budgets, spending, ROI, customer acquisition, retention, team structures, and more, this comprehensive report provides a clear picture of B2B marketing teams spending strategies , and the impact they’re achieving. Includes interviews with senior marketing leaders from leading B2B companies like Virgin Media O2 Business and Wipro.
    Download your copy of the report

    Informed by the Propolis Community

    Propolis is the global community for B2B marketing leaders – a place where marketing leaders come together to solve collective marketing challenges. With that in mind, the metrics we collect for The Propolis Community Index are informed by the requirements of the community. While this dashboard has a ton of valuable information, it doesn’t have everything, yet. The index continually evolves its metrics in response to the requests of its users, so that you can be confident that the data is relevant to you and the changing needs of the B2B community it serves

    A sample of the metrics inside the Community Index

    Change in fees to customers in the current year

    Average customer Tunure (Years)

    Revenue That Marketing Is Responsible For

    Expected Change In Headcount In The Last 6 Months

    Take A Tour Of The Propolis Community Index

    Take a personalized tour of the Communty Index and discover how our real-time B2B marketing metrics can help you make more data-driven staregic and spending decisions.
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    Ready for more confident decision-making?

    Join the B2B marketing leaders and teams using Propolis to help deliver stronger commercial results.

    The number one go-to-resource for B2B marketers across the globe