Martech Vendor Spotlight Report: Top B2B Commercial Marketing Tools in 2025

If you’re looking for tools to upscale your commercial marketing skills, then this report is jam-packed with over 50+ vendors to explore, alongside some expertise and insight.

A commercial marketer thinks about the wider business objectives first and foremost, and marketing tactics and specialisms second. Based on the importance of becoming a commercial marketer, we have derived the six essential skills to achieve this. These include:

• Insight skills
• Analytical skills
• Financial acumen
• Strategic skills
• Agile decision-making skills
• Communication and collaboration skills

And if you haven’t mastered those skills just yet, we have created your go-to technology guide to help shape those skills. In this sponsored report with FunnelFuel, you will get access to our Commercial Marketing Technology Guide, which outlines the categories within each skillset and the tools to use against them. The technology featured in this report is marketing tools that can enhance those six specific skills, whether that be understanding financial dashboards and reporting through to trend monitoring and brainstorming tools.

For every vendor featured in our guide, we have also created profiles, which list their description, as well as a list of their key features, which can be used to find the exact marketing tools and capabilities you’re after.

In addition, we will be including other commercial marketing examples through an in-depth case study with FunnelFuel, as well as some expertise from our Propolis Expert, Scott Stockwell. Whether you’re looking to enhance your commercial marketing strategy, understand or just curious to see how your competitors fit into those skillsets, this report has plenty to offer and more.