2ergo

2ergo provides mobile phone software solutions in three areas: marketing, entertainment and business. It was set up in 1999 and has over 90 employees.

Target audience

  Marketing agencies, blue chip companies, mobile network operators and resellers within the telecoms sector.

Old brand identity

The old brand was established in 2001, based around the word 'Therefore' reflecting the company name - ergo - and the three dots.

New brand identity

The new identity is about expressing the company's vision to become digital leaders in a mobile world. The colour-burst reflects energy and its vignette effect reflects its dynamic approach. The slash in the logo represents its forward focus and cutting edge capabilities. The fresh colour palette suggests confidence, which is echoed in the use of a simple typeface.

When was the new brand launched?

It was implemented between March and May 2008. The company began to share the new look internally in March and launched the new brand externally in April and May through marcomms and at events.