'A J Gallagher international website' for A J Gallagher by Earnest

Summary

It’s not every day you get asked to build a dating website for insurance brokers Arthur J Gallagher International. A long established company in a long established industry.

“Why do we need a website?” they said. “It’s all about personal relationships.”

But their marketing director knew the answer. The audience had changed. While personal relationships were as important today as they always have been, information is more readily available and buyers can search and find what they need, making their own decisions and frequently shortcutting the selection process.

Face-to-face is still the hub of insurance broking (a tradition that started with the Lloyds coffee houses...), so our challenge was how to re-create that up close and personal feel.

The result? A site that is the closest thing to actually meeting someone, without actually meeting them. You could call it a dating site for forging new (business) relationships.

The site’s been live for a month. Unique visitor numbers are up by 400 per cent, and time on site is up by 60 per cent. The business is buzzing.