A true partnership for Ping Identity

Client profile

Ping Identity is a leading provider of cloud identity security solutions to over 800 of the world's largest companies, government organisations and cloud businesses. Their solutions empower their clients to secure employees, customers, consumers and partners, using secure, open standards like SAML, OpenID and OAuth.

The initial campaign 

Ping Identity needed to develop a relationship with a demand generation partner who was able to quickly respond to their inbound and outbound marketing requirements across EMEA. They engaged IRSDirect on a one month trial campaign, during which we demonstrated our in depth understanding of Ping Identity’s technology and our ability to deliver the message to prospects and engage with them to uncover business opportunities.

The relationship

The impressive results of the initial campaign led to an ongoing monthly relationship targeting enterprise companies primarily within the manufacturing, financial services and healthcare sectors. IRS provides Ping Identity with a range of services including outbound demand generation targeting new business growth and inbound marketing responses to support their presence in EMEA.