Abcam implements Neolane to win healthy B2B marketing results

Customer name:  Abcam 

Industry:  Life Sciences / B2B e-commerce  

Business Need:  Create effective B2B marketing communications in ten languages. Engage with a rapidly growing number of bio-tech scientists worldwide, while promoting a catalogue of 67,000+ products 

Objectives:

•    Increase campaign deliverability, relevancy, reactivity and sales

•    Reduce complexity, timescales and cost

•    Improve adherence to preferred techniques and procedures

Results:

•    Reduced new campaign creation time by some 35 percent, saving 48 staff days/year

•    Achieved email opening rates of 18.4 percent and click-throughs of circa 3.6 percent

•    Email deliverability rates now typically exceed 96 percent

Abcam implements Neolane to win healthy B2B marketing results

Abcam, owner of one of the world’s largest catalogues of antibodies, engages Neolane’s conversational marketing technology to conduct high response, one-to-one personalised B2B campaigns   

Who is the client company, what products / service do they offer?

Abcam is a producer and distributor of research-grade antibodies with offices located in the UK, US, Japan and Hong Kong. The company produces and distributes its own and third party produced antibodies to academic and commercial users in over 70 countries. With an online catalogue of over 67,000 products, Abcam covers hundreds of disciplines including cancer, immunology and neuroscience. The company’s vision is to build the largest online antibody resource in the world while also ensuring that the antibodies are of high quality and commercially viable.  Some 600-800 new products are added to the catalogue every month.