An international PR campaign by Damco

An international PR campaign led to new business and an increase in awareness for freight management company Damco.

Damco, part of the A.P. Moller – Maersk Group, is one of the world’s largest providers of freight forwarding and supply chain management. Recently, Damco developed a unique and specialised logistics solution for the toy industry and Bottle won a competitive pitch to support one of Damco’s key 2012 business targets: to position Damco as the preferred provider of logistics for mid-sized toy wholesalers, distributors and retailers within the toy industry.

Toys on tour
The campaign objectives were to:
• Raise Damco’s profile and engage with toy manufacturers in the UK and Germany.
• Up-sell the toy value proposition to Damco’s existing retail customers.
• Generate leads and secure new customers/business.
• Foster relationships with trade media for long-term benefits.

To stand out from other logistics providers and capture the imagination of the toy trade, Bottle decided the campaign needed to push boundaries on traditional logistics companies’ PR campaigns.