Avaus builds powerful, lasting customer relationships using Marketo

Highlights

• Helped to up-sell and cross-sell analytics and other solutions to existing customers.
• Built a regular and rewarding dialog with prospects across multiple channels.
• Deployed comprehensive suite of integrated Marketo solutions—lead generation, lead nurturing, scoring, and revenue cycle analytics—to acquire, nurture and qualify more high quality sales leads with less effort.
• Ensured everyone involved in the prospect's buying process is engaged.
• Chose Marketo based on advanced vision for marketing automation and social media.
• Live in only six weeks.

Challenges
Avaus is a strategy, marketing and technology consultancy headquartered in Finland. The €11 million company combines design and analytics with technology and data to help clients identify new ways to do business and grow the value of customer relationships. Like any growing organisation, Avaus is regularly hosting events and prospect visits to increase awareness and interest in the company's solutions. However, its marketing processes were manual, and many reminders were being dismissed each month, because the sales teams were uncertain how valuable the prospect was, or because they didn't have a complete view of the lead or opportunity.