Axios Systems uses Eloqua’s marketing automation to grow revenue

Company Background

Axios Systems is the world’s leading provider of ITSM solutions. For more than 25 years, Axios has been solely focused on ITSM and was the first adopter of the ITIL framework. Axios’ Assyst solution replaces legacy framework tools and helps organisations utilise the mobile and social capabilities of IT management. Offered as an on-premise and SaaS solution, A
ssyst improves service delivery, optimises IT infrastructure efficiency, and lowers total cost of IT ownership. Viewed as ITSM experts with 20 offices covering over 50 countries, Axios is hyper-focused on customer service and works with more than 1,000 organisations across the globe.

The Challenge

Prior to implementing Eloqua at the start of 2012, the lead generation process at Axios Systems was in a difficult state. Although the company had a good volume of incoming leads, they were not being properly scored, prioritised and nurtured in an organised manner. Conversion rates through the sales and marketing funnel were low and sales opportunities were being missed.