BAM Construct turns to Facebook

BAM Construct needed a new way to engage stakeholders after seeing its internal magazine lose money. 

BAM Construct is one of the UK’s largest construction companies, serving a wide range of market sectors with B2B customers in education, retail, health, law and defence, among others.

Being innovative while providing clear and open lines of communication with stakeholders is incredibly important to BAM. It has always looked to use the latest platforms to improve its communications with staff, suppliers, customers and the local communities.

With new projects constantly being undertaken and a growing network of staff across the country, BAM needed to reach its audiences effectively and efficiently, while encouraging engagement from these groups.

From print to social
The internal BAM magazine, People was costing the company £60,000 in production and distribution. Due to its low readership it was seen as a waste of time, money and natural resources. It was discontinued and a medium was needed to replace it.