BDA's integrated campaign to big-up the humble brick

Brick Development Association launches integrated campaign to make brick top choice for the construction industry. Victoria Paley reports

In a world of fast-paced technology and savvy software it’s easy to forget the true building blocks of the world around us. Which is why the Brick Development Association (BDA) has launched its latest campaign to big-up the humble brick.

The BDA represents clay brick and paver industries in the UK and Ireland, including architects, engineers, planners, specifiers, developers, landscapers, builders and property owners.

Its latest advertising campaign entitled ‘Naturally’ aims to increase awareness among key decision makers in the UK’s construction industry of the natural benefits of choosing brick for building projects. The campaign will also help to support the brick industry by dispelling any misconceptions about using brick, including cost, durability and environmental issues.

The integrated campaign is targeted at architects and specifiers – including both the private and public sectors – to encourage them to design in brick rather than choose other external materials, such as timber, PVC and other rendered block work, which are more expensive and costly to the environment. The campaign also targets house builders, and design and buildcontractors who may also influence the specification process.