'Behind the Green Façade' runner up best PR campaign 2009 for Taylor Wessing

Taylor Wessing LLP is a full service law firm providing support for commercial organisations doing business in Europe, the Middle East and China.

Challenge

In order to establish itself as a thought leader on the issue of sustainability, Taylor Wessing canvassed 5450 investors, funders, developers, contractors, architects, planners, commercial agents and end users for their views on the subject.

Solution

To launch the report, thought to be the largest survey of its kind in the UK, a large-scale print, broadcast and online campaign was developed. Part of this included approaching influential environmental and built environment bloggers  - a tactic that generated broad coverage.

Results