Best B2B brand awareness campaign - Winner

Best B2B brand awareness campaign

Winner: Lloyds TSB Corporate Markets

Campaign: Launching the Lloyds TSB Corporate Markets brand

The objectives of the campaign, its metrics and budget were all available to the judges of the B2B Marketing Awards and the campaign was assessed accordingly. Certain aspects of the campaign have been considered too commercially sensitive to be published in their entirety.

Corporate Markets is the corporate banking arm of the Lloyds TSB group, and provides a financial and advisory service which also offers specialist products. As CBI/Real Finance bank of the year for three years running, Lloyds TSB Corporate Markets has established a reputation for leading the markets in relationship management and service quality. Lloyds TSB Corporate Markets provides relationship banking and a full range of products and services to businesses, ranging from traditional lending to specialised finance and risk management solutions for businesses with a turnover of more than £2 million.