Best B2B customer relationship campaign - Runner up

Best B2B customer relationship campaign

Runner up: Wolseley UK Greenprint
Agency: Red C
Campaign: Sustainable construction

There are few bigger items on the agenda for the UK than sustainability.  Fuelled by increasingly convincing evidence of the human impact on climate change, government initiatives are focusing attention on reducing the UK's carbon footprint and moving towards a more sustainable way of living.

Sustainability is a particularly important and controversial issue in the construction industry. The UK construction sector, unlike many of its European counterparts, has been slower to adopt sustainable building techniques. Only now, as more stringent building regulations aim to make all construction carbon neutral by 2016, is the industry getting a wake-up call.  However, in a sector comprising mainly small businesses, knowing where to turn for good advice and sustainable products is a key challenge.

Wolseley UK, part of the worldwide Wolseley Group, has a bigger stake than most in helping construction companies adapt. More than 1800 trade counters around the UK trade as Build Center, Plumb Center, Drain Center, Parts Center, Pipe Center, Electric Center, Climate Center and Brandon Hire and form Wolseley's customer base. Customers trust the advice they get from experienced staff at the trade centres, and rely on the discounts and trade terms to help them earn a living.