Best live B2B marketing event initiative - Winner

Best live B2B marketing event initiative

Winner: Robert Horne Sign & Display

Agency: BMB

Campaign: Inspired by Experience

Live event: Sign UK 2007

With a maximum budget of £39,000, Robert Horne wanted a presence at the show which would make an impact and turn heads. The company needed to stand out from its competitors and to communicate a clear message about why it is the company to deal with.

At the event the main objectives were to have an intriguing, relevant, totally original stand design with a single clear message which encompassed the varying interests of different customers. The design needed to strengthen recognition and understanding of the brand and yet be original enough to be eye catching. It needed to inspire a broad target audience and yet have an intimate dedicated area where customers could be registered for online purchasing.

The theme ‘Inspired by Experience' was developed because it works on several levels. It says that Robert Horne Sign & Display has become the company it is today by learning from and being inspired by the experiences of the companies it works with. New technology, methods and materials have been developed in order to help and fulfil the ideas of those we work with. The learning experience and the technology together underlines the importance Robert Horne Sign & Display places on the partnership with its customers.