Biome Bioplastics launch for Stanelco, by The Think Tank

Summary

The Think Tank was approached by Stanelco Plc to advise on the re-branding of its business and product divisions.

Historically Stanelco was a company that provided radio-frequency welding services but had diversified into the manufacture and supply of bioplastics. The growth for the business was coming from the bioplastics division and a decision was made to separate the two divisions into two companies and later change the name of the plc to reflect the bioplastics division.

The Think Tank developed a new name for the plc and the bioplastics division and then created branding that could work across the whole business, as well as providing flexibility for future brand introductions. 

The name Biome was chosen for the bioplastics business and subsequently this was also used for the plc. The final structure was subsidiaries in the names of Biome Bioplastics and Stanelco and a holding company Biome plc. 

Following the rebrand The Think Tank developed an integrated campaign to introduce the new branding within tight budgetary constraints and subsequently to introduce new bioplastics products. This campaign combined electronic direct marketing, press relations, events and an e-newsletter. The campaign resulted in the securing of additional funding from the stock market and sales doubling, year on year, since the re-brand.