Skip to content
    B2B Marketing
    Content, Creative & Campaigns

    By B2B Marketing

    Blackberry ‘Good Fortune’ for O2, by The Marketing Practice

    Summary

     To support challenging sales targets and establish a strong pipeline of opportunities into 2011, O2 wanted to launch a campaign to increase its BlackBerry smartphone connections.

    To support these goals, a three-month promotional incentive had been agreed within O2 to offer new customers a £50 credit for each smartphone they bought, which could be redeemed against future BlackBerry hardware purchases. Using this promotion to help make the case to switch to BlackBerry, The Marketing Practice (TMP) worked with the O2 Enterprise marketing team to create an integrated multi-touch campaign to drive connections before year end.

    The Marketing Practice created a campaign based around the concept of ‘Good Fortune’. This theme gave O2 a platform to develop a variety of messages to communicate the benefits of BlackBerry smartphones, showing not just how the solutions could help business, but also why the promotion gave the campaign timeliness – and could improve their financial fortune in the process.

    Access full article

    B2B Marketing will use your details to send you the requested information and to stay in touch via email about B2B Marketing events, products, and services. You can unsubscribe at any time. By submitting this form you agree to B2B Marketing’s terms & conditions and privacy policy.

    Propolis

    B2B strategies. B2B skills. B2B growth.

    Propolis helps B2B marketers confidently build the right strategies and skills to drive growth and prove their impact.

    See packages

    The number one go-to-resource for B2B marketers across the globe