Blackbox Document Solutions expands its business with search engine marketing service

Blackbox Document Solutions gained new customers by streamlining its online marketing and lead generation mechanism

Marketing your business online can be challenging at the best of times. Understanding which elements of your online marketing are delivering quality leads and being the most effective at bringing visitors to your business can be time consuming and is often considered a bit of a dark art. 

When Blackbox Document Solutions wanted to expand its business over a 12-month period, principally by gaining new customers, it knew that streamlining its online marketing and lead generation mechanism was going to play a key role in achieving its goal.

Colin Griffin, MD at Blackbox Document Solutions, explains: “One of our biggest challenges wasn’t that customers were not coming to our website, but that we were leaking leads and losing opportunities to turn their interest in us into a sale.”

This is something that happens to a lot of SMEs and it is a combination of speed and process that are needed to get a new customer over the line. Griffin continues: “You have to get back to customers within hours or they will have moved their transaction forward with another provider. I believe this is just as true for business customers as it is for consumers.”