'Blueprint' for CSC in association with EMC, VMware and Cisco by The Crocodile

Summary
In late 2010, global systems integrator CSC and integrated agency The Crocodile ran an integrated campaign to promote CSC’s cloud computing solutions.

Key objective:

• Drive cloud revenue opportunities for CSC and its vendor partners.

To be achieved by:

• Engaging in face-to-face dialogue with CIOs and CFOs to educate and explain the relevance of Cloud, and gain a position of trusted advisor.
• Positioning CSC and its vendor partners (VMware, Cisco, EMC) as the ‘dream team’ cloud providers with the leading cloud vision in the enterprise space.

The ‘Blueprint’ campaign enabled CSC to meet face-to-face with more than 50 organisations, and engage with several hundred more. It did so through an integrated campaign including:

• Very high impact, personalised direct mail designed to circumvent gatekeepers and prompt recall.
• Personalised micro sites with individual CXO log-in, supported by e-marketing and banner advertising.
• High value engagement programme starring renowned thought leaders in cloud technology and business, with attendance driven by intensive telemarketing.