BNP Paribas Leasing Solutions finds success with loyalty programme

BNP Paribas Leasing Solutions boosts partner engagement and performance levels with incentive loyalty scheme 

As the economy shows signs of recovery, confidence in business borrowing is growing. Figures released by the Finance and Leasing Association revealed asset finance new business was up 12 per cent in February 2014, compared with 2013.

With the market picking up, asset finance firms need to ensure they stay one step ahead of the competition and find new ways to gain market share. BNP Paribas Leasing Solutions division understood the role of effective partner engagement in making this happen. Its aim was to stimulate performance and ultimately boost sales.

Challenge
As a provider of finance solutions for lease deals across seven markets, BNP Paribas needed to enhance the way it engaged with its partners and better manage multiple incentives across the markets. Traditionally operated as two separate divisions (covering technology financing and equipment and logistics financing), BNP Paribas wanted to more closely align both parts of the business in order to share best practice, consolidate campaigns, improve success rates and make them more cost effective.