Borro boosts business with social media competition

Asset lender Borro launched an engaging social media campaign with the help of Threepipe to kick-start business among entrepreneurs and SMEs.

Borro, the UK’s leading personal asset lender, works closely with small business owners and the entrepreneurial community, where access to finance is crucial to business development and driving innovation.

Borro wanted to cement its position as a trusted source of short-term responsible lending to the UK’s entrepreneurial community. As 60 per cent of Borro’s customers are small business owners or self-employed, Borro wanted to engage more fully with this owner-managed community and demonstrate its understanding of the cashflow issues that small businesses face.

Borro was keen to fund an idea that would help drive a business forward at a time when the economy needed a real kick-start. It wanted to further engage the UK entrepreneurial community primarily through social media to help stimulate the development of a vibrant and engaged social community. It was also key the campaign provided lead generation through data capture for the Borro sales team.

Borro is supported by a non-executive board comprised of many well-known entrepreneurs. It was key Borro’s founder, Paul Aitken, and members of the board fronted the campaign, to publically demonstrate the business’ understanding of the challenges faced by entrepreneurs.

It was also crucial to develop campaign partnerships, as well as creative ideas, that could help drive deeper engagement and attract new customers from within this community. In addition, it was important the campaign enjoyed credibility, and by choosing and partnering with the right organisations this ensured Borro continued to be seen as a trusted business partner.