‘Broadband for schools’ by RM Education

Summary

 RM Education plc (RM) is the UK’s leading provider of educational hardware, software and ICT services to schools.

Since the change in government, schools have seven per cent less to spend on ICT. Technology in education is a more competitive market than ever before and there are a number of big players pursuing less opportunity.

Previously, local authorities paid for broadband for schools using the Harnessing Technology Grant which has recently been abolished. Schools now have to source and pay for their own broadband, therefore opening up a new opportunity for RM.

We recognised this quickly and launched a campaign to generate broadband leads from schools.

The strategy – a low cost, wide reaching, integrated campaign, had key objectives: to generate 100 quotes (leads) with a value of £3.5m and to achieve £1m revenue by the end of April 2011. Calculations are based on a three-year contract at £35k.