‘Caricatures’ for Hymans Robertson, by dnx

Summary

Hymans Robertson is one of the leading pensions and benefits consultancies in the UK. It employs 500 people, operates from four offices in London, Birmingham, Edinburgh and Glasgow, and work with pension scheme trustees, corporate sponsors and public sector organisations. However, they are perceived as smaller than they really are, exclusively Scottish rather than UK-wide, and as public sector specialists. Our campaign was designed to correct these misperceptions and help Hymans Robertson build market share.

The company has used the hobbies and interests of its employees in its marketing before – the company’s strapline used to refer to “Real people” – but we wanted to take things further and explain why employing interesting, talented people is ultimately good news for Hymans Robertson’s clients.

We took eight characters from around the business, commissioned professional caricaturists to draw them and built seven ads (one ad featured two people) around their skills and interests.