CentraStage gains campaign visibility with Marketo

Highlights

• Improved campaign visibility.
• Ability to prioritize sales lead pipeline.
• 10 times increase in marketing productivity.

Challenges
From humble beginnings in 2006 in a garage in Southeast England, to today, CentraStage is the leader in IT management offering a unique cloud-based approach to remote device monitoring and management. CentraStage’s technology is built and priced for IT support teams that want to offer remote monitoring and management without a huge financial outlay.

To remain competitive and sustain its upward customer acquisition momentum, CentraStage realised it needed to automate its marketing processes. The company required a marketing tool that could take them to the next level for prospect nurturing, lead scoring and targeted email campaigns. Its existing third-party email system was complex and inflexible, requiring the marketing department to create code just to launch an email campaign.

Solution
The company’s only option was to search for a better and more cost-effective marketing automation solution. After conducting trials with four vendors, Marketo was chosen due to its easy setup, deep integration with Salesforce and pre-sales support. Spark by Marketo allowed CentraStage to develop marketing campaigns and events, create landing pages, and track and score leads with much less manual effort.