Changing the face of UK conference venue wi-fi for ABPCO

The 'Conference cloud' campaign was designed to encourage conference venues to offer free Wi-Fi. ABPCO achieved its goal by using content marketing, brand and PR activity

Campaign background
The 'Conference cloud' campaign was developed based on feedback from ABPCO’s PCO members, concerned about the costs incurred by delegates when using Wi-Fi to interact at conferences. ABPCO believed that UK conference venues could no longer look to charge delegates for accessing Wi-Fi networks if they wanted to stay competitive and deliver a quality delegate experience. It was time to get venues and PCOs talking to work on how to deliver free Wi-Fi for conference delegates.

What was the aim of the campaign?
1. To raise awareness of the importance of offering free delegate Wi-Fi among:

• UK conference venues.
• PCOs and event organisers.

2. To gain the support of individuals via an online petition.
3. To create a list of venues offering free Wi-Fi to conference delegates across the UK to assist event planners.
4. To encourage large conference venues, such as convention centres, to support the campaign by offering free Wi-Fi.