Cincom increases sales with automation

Cincom used a content and marketing automation campaign to identify its enewsletter subscribers in the buying process leading to increased sales leads

Cincom Systems is a privately owned company that serves thousands of clients on six continents. For over 45 years, Cincom has supported clients worldwide by solving complex business problems with its software and services and offering solutions for a wide range of industries, applications and business sectors.

The challenge

From the beginning, Cincom’s Expert Access magazine has operated independently from any Cincom product groups. This has enabled the e-zine – a bi-weekly newsletter that consists of articles written by industry experts – to steer clear of any ‘product’ message and attract excellent contributors without a perceived endorsement.

Through basic analytics and public reaction, Cincom felt that Expert Access was getting some engagement, but the company still couldn’t identify subscribers in its sales process or tie those potential prospects to a sale.