'Click & Go' for EMC by The Crocodile

Summary
EMC identified that the global IT storage market for SMBs represented the greatest opportunity for growth.

Having built one of the world’s largest computer businesses by concentrating on enterprise level customers, a decisive shift was required to both enter and gain market share in a competitive, high volume sector with established players like NetApp, HP, IBM and Dell.

To address this market EMC has developed the VNXe Unified Storage Solution. The Crocodile was commissioned to develop a campaign that would enable EMC to recruit a new worldwide channel partner network to reach the SMB market and launch VNXe to SMB customers in the Americas, EMEA and APJ.

The ‘Click & Go’ campaign:
• Perfectly positions VNXe with a global SMB audience as a simple to use, affordable, reliable, entry level solution.
• Successfully translates across borders both emotionally and rationally.
• Is underpinned with a cost effective implementation strategy designed to build both partner coverage (recruitment) and market share by territory.