Colt's 'Storytellers' internal campaign

Colt began by interviewing its Executive Team to collect ingredients for its Story, which captured the
vision and values of the company and began to define the journey that Colt needed to take. With executive buy-in, a common language was created and the Story was shared with other leaders in the business. Ambassadors were chosen and through a carefully managed process, the Story was released into the organisation across Europe and India.

Engagement sessions ensured understanding; interactive tools facilitated participation; the new brand launch - smarter/faster/further - provided evidence of commitment to both internal and external stakeholders.

The results of the campaign are phenomenal. Every single employee has heard Colt's Story and reacted to it. Levels of communication, understanding and engagement have rocketed; leaders and staff are aligned.

Colt has become a service-oriented company operating at higher margins than before; a living example of what can be achieved by individuals motivated, empowered and united behind a compelling story.