'Community Connect 4 Anywhere' by RM

RM wanted to successfully launch Community Connect 4 Anywhere by:

1. Cross selling this new tool to 10 per cent of the 1903 existing CC4 customers in 2010 - campaign target of 21 customers in the launch month
2. Upselling to 40.5 per cent of 3913 customers this year, who had CC3 (the previous RM network solution) to move to CC4 - CC4 Anywhere provided them with a great new 'hook' to migrate. Campaign target of 176 in launch month
3. To entice 215 new non RM customers, from a prospect audience of 26,683 to engage - the new functionality provided by CC4 Anywhere is exclusive in the education sector and would be of interest to schools who do not currently buy from RM

Target audience:
Difficult to reach technical staff (e.g. network manager, ICT support) and senior management team (e.g. Head, deputy head) contacts within primary, secondary schools. Users and influencers including teachers and pupils were also illustrated on the microsite, with clear examples of how different people could use the software, whether on the train, at school, at home or in the park: